影视作品的跨界合作在近几年逐渐成风。 百事可乐首度与星球大战新三部曲合作推出限量产品。巧合的是此次电影主题为红色，在海外的合作是由可口可乐担任，为避免出现品牌和设计撞车问题，百事限量罐的设计采用了单色形式，配以辅助网点来展现人物形象的丰富性。

香港与漫威电影蜘蛛侠的合作，把英雄人物用倒挂的形式出现，充分展现了蜘蛛侠有趣和好玩的英雄个性。

同样早期设计的“猴王罐”也是结合孙悟空的形象传播发售，成为市场关注以及畅销的产品之一。

Branding cross over became a new popular marketing tools. Pepsi with Star War 8 launch limited can in 2017, This cooperation in other country is coca-cola because red is theme color of this move, so the challenge to Chinese version is how to avoid red color. Play with one color version design and use bitmap to increase express,.

IP with Spider-Man in HongKong We design upside down image to display the personality of hero and show the fun.

Monkey King can also cross over with“Sun WuKong”.in 2016 Chinese new year.