味事达在 2022 年推出各类新品来满足消费者不同的使用需求。 随之而来的产品梳理和规划成为了需严格遵守的设计理念。
在一个成型的框架中,延伸出不同层次类别的产品,需要在每个方面都有合理合规的设计,诸多限制也成为戴镣铐跳舞的美妙之处, 为此我们做了大量的推敲,找出一条能融入所有产品的设计线路。当今的变化速度飞快的市场,品牌规划与新品是相互补充和不断持续完善的,给设计预留出呼吸空间,也是对品牌提出了新要求。
Master brand launch a large number of new products in 2022 to meet market demand. More products means brand need clear guideline and follow the design consistency.
Create different products and expands range in a restricted market requires reasonable plan. But still is the beauty of block, we try and test, find a new path for all products. Brand planning need follow
the daily market changing. Planning and new product are complementary. Design leaves breathing and changing space for new requirements in future.