多力多滋首次推出新产品“轮盘包”,与肯德基合作,在北京和上海分别设计两家新产品主题店。 整个主题概念以随机俄罗斯“轮盘”出发,结合少许赌场氛围,营造出一个富有冲动激情和热辣的环境来体验产品。 设计前走访了店铺,进行了全方位测量。添加了悬挂横幅,传达出浓郁和热辣的气氛。
Doritos crossed over KFC to design theme store in both Shanghai & Beijing for new flavor “Roulette” campaigned to launch. Store concept is “Roulette”, and add a bit of casino atmosphere to encourage people try the new product.Before start to design, we check and store and size, create the banner in store to bring the “Roulette” feeling.