动动白是针对年轻人的新颖运动补剂产品,我们捕捉到了这款产品中的时间概念,从而搭建出一套运动前后 30 分钟的使用场景,整合产品本身需求同时建立快速识别,以此达到补剂效果数值化、精确化的视觉表达。
我们在设计上不多做修饰,清晰明确的罗列产品功能,采用粉蓝双色也是对应了产品在功能上使用前后的表达逻辑。直白简练的传递信息,就是我们最快速想要消费者抓住的。
DODOWHITE is a new sports supplement for young people, The “30 minutes“ ingestion before & after sports scenario set quick recognition, accurate reflection of product features and visualized numerical expression.
Our design show the product features with less decoration. Pink and blue colors correspond to the before &after sports usage logic. Our emphasis is to express information straightforwardly to consumers.