话唠糖提出以中式感受表达中式产品。“打开话匣，润嗓清喉”，话匣子这个概念就是我们的解法。玉器食盒，精心雕琢，营造出浓浓中式表达。

话唠糖中的滇橄榄赋予产品了独特的魅力，具有完全不同于其他的产品的口感以及品尝后的回甘。为此绘制的滇橄榄插图与正方形的绿色外盒结合，符合产品本身同时也表达产品的玉石话匣这一个性。

完整的呈现产品本身，不过分不夸张就是对中式理念最好的诠释，并恰如其分的阐述也是母品牌云南白药最为核心的品牌属性。

Talking out, refreshing throat-- use Chinese way to explain the Chinese product. Image the jade was our product, design like sculpture to show the rich traditional Chinese culture. Because Yunnan olive give the unique flavor and sweet after taste which is different from other products. We draw the olive shapes on the package to match jade concept.

Presenting the balance and honesty of product is the best Chinese way, also link back to the mother brand Yunnan Baiyao.