白小养—从中式美学理念出发，把传统养生复以现代、轻松、简约

的方式形式推广至广大消费者。以笃定的姿态对待日常生活的忙碌以及紧张工作中的身体需求。化繁为简，用绵延有力的传统古法

食养信条融入到现代饮食中。逐渐改善身体，越来悦好并更

关爱自己。我们把其品牌特性――传承白药基因，弘扬中医文化，把古法药食同源理念融于现代，让东方食养成为属于国人的一种生活方式作为理念贯穿至整个品牌中。以“白—秉承白药理念与草木做朋友”“小—从外转向里与身体做朋友润物无声”“养”丰盈内在与自己做朋友自在呵护“为核心，营造出的整体视觉风格。

Baixiaoyang - Starting from the principles of Chinese aesthetics, it promotes traditional healthcare in a modern, relaxed, and minimalist way to our consumers.

Treat daily life without hurry and haste in the busy and stressful work. Simplify the complexities, infuse the traditional powerful, nutrition, food into modern diets.Step by step improve the body, become more delightful.

Brand personality - inheriting the gene of "Baiyao" and promoting traditional Chinese medicine culture, integrating the ancient food and medicine origin theory into modern life, making Eastern food and nutrition a lifestyle for Chinese people as the guiding principle throughout the brand. With "Bai - being friends with herbs and plants" , "Xiao -being friends with the body, " "Yang -being friends with ourself, "