食养,轻养,现代人生活方式中对于每餐的摄入都十分关注。白小养的推出的餐前吸吸果冻能够改善吸收,没有“腹”担,放开吃喝。

作为旧产品的升级改版,在白小养本身的品牌理念下,设计的重点转向了功能与食欲,把两者的诠释的更为清晰全面,整体轻松的表达加上产品本身的精致,从而能够充分体现产品的小巧可爱。

再整体设计密度相当紧凑的空间中,舒展的表达产品买点,有趣的图标也是为兼具功能性和休闲感。

新旧版的对比可见,产品策略上也做出了变化,从完全的功能中加入到美味。

同时此产品也对应这白小养品牌线的全面升级与更新。

Health preserving with food.modern people pay more attention to what they eat at each meal. The pre-meal jelly from Baixiaoliang can improve absorption, without the "belly" burden, allowing you to eat freely.

As an upgraded design of the current product, New design focus on Function and appetite,clear way show the brand concept of Baixiaoliang. The overall light expression, Mixed with the product's refinement, reflect the product's cute and mini.

the product's selling points are expressed in Limit size, the icons also serve to functionality and leisure. The new one present new brand strategy, with the addition good taste to the functional aspect.

At the same time, this product upgrade of the Baixiaoliang full brand line.

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BaiXiaoYang Brand Book

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TMALL Double 11 KV