
当前健康管理几乎是每个成年消费群体不得不关注的话题,同时对于产品的健康诉求也在不断提升,从减糖到无糖,总低脂到无脂,几乎是每个企业或厂家都会升级和改良的点。
伟龙作为山东老牌饼干厂商,Vlife系列就是迎对这一产品升级趋势的高端品牌,其首款推出的羽衣甘蓝饼干,以企业沉淀多年的饼干经验为载体,倡导理想化的生活方式。且可作为代餐的营养零食。
从产品的外包装到内在产品,我们期望传递出没有负担的理念,从环保材质和简洁的设计的语言也遵循这一概念。清晰直白,在克制的设计修饰中传递出Vlife品牌的特征。
Health management is a topic that adult consumer cannot ignore, at the same time, the demand for health in products is constantly increasing, from reducing sugar to sugar-free, from low-fat to fat-free, which is a point that each company or manufacturer will upgrade.
Weilong-as an old-brand biscuit manufacturer in Shandong, launched the Vlife product as a high-end brand of trend. kale biscuits, is based on the company's experience and advocates ideal lifestyle. also be as a nutritious snack as a meal replacement.
From the packaging to product, we want show the concept of no burden. environmental materials and design also follows this concept. Keep clear and straightforward, the Vlife features are conveyed in restrained design embellishments.



